afaqs! news bureau

GOZOOP Group and Puretech Digital team up to launch GZPure

The collaboration aims to enhance and strengthen brand and media capabilities.

GOZOOP Group, a global integrated marketing group, has entered into a strategic collaboration with Puretech Digital, a 360-degree digital marketing agency, to work on deeper integrated marketing mandates. 

Both companies will operate independently while working on their joint core strengths of brand and media capabilities.

GZPure will be at the vanguard for brand and performance marketing, bringing a compelling synergy to the forefront. This strategic collaboration is to bring together capabilities in a digital world where customer delight and experience is paramount across the purchase funnel. 

The collaboration is positive in forging newer heights in the performance marketing and digital media space for brands and businesses. With media spends positioned to grow at double-digit rates in 2023-24, this collaboration will align over strategy and digital ecosystems for mandates to effectively reach out to their targeted and prospect customers.

Rohan Bhansali, chairman and co-founder, GOZOOP Group, said, “Mergers, acquisitions and strategic collaborations have been an integral part of GOZOOP’s growth as an independent agency. Starting from our acquisition of Red Digital in India to 56 Blue Lights in UAE, we have always looked for inorganic opportunities to build stronger capabilities and better serve our clients. In Puretech Digital, we have found a partner with solid media capabilities and synergising value systems. Through GZPure, the best of creative solutions meets the best of media solutions, leading to seamless integrated solutions for our clientele.”

Commenting on the collaboration, Prashant Deorah, CEO, Puretech Digital, shares, “We are in a world of complementing skills, strengths and synergies and working across a customers’ journey is imperative to remain relevant in today’s digital world.  We are thrilled to collaborate with GOZOOP, presenting our joint capabilities in front of customers. Not only do our skills co-exist, our cultures and value system are uniquely aligned and we will endeavor to provide a wonderful customer experience.”

GOZOOP’s clients include Indian and International brands such as Taj Hotels, Dell, Tata Steel, Tim Hortons, Saint Gobain, Mashreq Bank, Damac and Oman Insurance. Puretech Digital’s clients include HDFC Bank, DSP Mutual Fund, Victoria’s Secret, British Council, Vijay Sales, etc.

Have news to share? Write to us