Here is how brands are celebrating Father’s Day this year

This year’s dedicated campaigns are woven in love, care, and fatherly heroics. Take a look.

The day of recognising, appreciating, and cherishing the fathers worldwide is upon us. And brands have taken cognizance. Happy Father’s Day, everyone.

This year’s dedicated campaigns from brands are woven in love, care, and fatherly heroics. The role of a father in a child’s life is ineffable. For a lot of us, our fathers serve as real-life superheroes, capable of all things in this green wide world.

Many brands, through their campaigns, have tried to capture the indelible contributions of fathers in our lives. From putting the family above their desires, to being the perfect solutionists of a household, brands from various categories have said it all. Take a look.

1. BharatMatrimony

BharatMatrimony, through a heartwarming ad film, touches upon the wavering nerves of a father in the time of his daughter’s ‘bidaai’. The ad film shows how some fathers put on a brave face in their daughter’s wedding, while others bid adieu to their daughters with a tear-jerking farewell.

2. Tata Tigor

Tata Tigor has also delved into the celebrations with its ‘The Special First Drive’ campaign, elegantly portraying the caution and concerns of a father on his first drive home with a new-born. Interestingly, the video is made from the perspective of the child, whose voiceover runs the show for the ad.

3. SBI Life

SBI Life has put its creative hat on to honour the perseverance of fathers in the face of adversities and challenges. The ‘Papa Hai Na’ ad film oozes of a father’s pride in his daughter, who is just as resilient in the face of difficulties.

4. UltraTech

On a comic note, UltraTech’s ‘Papa Kehte Hain’ campaign brings out the humour of being a father. From constant and often unsolicited advice, to the impulse of always course-correcting a child’s worldly outlook, the ad film brings to light the innocent discrepancies of being a father.

5. Spykar

Spykar took it upon itself to let the fathers know that they are loved. In an initiative titled 'JEANuine Thank You', the denim brand sought participation of customers. The brand roped in six of its customers to craft pre-recorded messages for their fathers. Next step, bring the fathers to the nearest Spykar stores, where a surprise awaited them.

6. Dove Men+ Care

Dove's Father's Day celebrations come with its 'Man Enough to Care' campaign, qualifying a man's strength by his ability to care. The ad film shows the role of a father in enabling and encouraging the life decisions of his children.

7. Mutual Funds Sahi Hai

Mutual Funds Sahi Hai has gotten the modern family on point with its Father's Day commercial. The ad film shows a wife calming the nerves of a stressed husband before the couple goes out to adopt a puppy.