At the same event in 2022, the Indian contingent scored seven metals, including two Grands Prix.
India’s journey at the ongoing Cannes Lions International Festival of Creativity 2023, is off to a poor start. Indian agencies didn’t register a single metal on day one of the prestigious event.
At the same event last year, the country had kicked off day one with seven metals, including two Grand Prix, three Silver Lions and two Bronze Lions.
The results of six categories, were declared. The shortlists include:
Radio and Audio
‘The Unheard Spotify Playlist’ by Wondrlab for Spotify
Print and Publishing
‘Why Is This A Swiggy Ad?’ by Talented for Swiggy
‘Suraksha Teeka’ by Dentsu Creative for Mortein
Health Grand Prix for Good
Health and Wellness
In 2022, India won 47 metals at the event. With four days remaining, the question on people’s mind is: can India match last year’s tally?