afaqs! news bureau

Korean beauty brand Laneige onboards Sara Tendulkar as brand ambassador

Along with the announcement of a new brand ambassador, Laneige unveiled its Bouncy and Firm Sleeping Mask.

Laneige, a Korean beauty brand, has introduced social media sensation Sara Tendulkar as its brand ambassador in India. Known for her authenticity, charm and influential presence on social media, Sara has embarked on this new venture with Laneige to support the brand’s mission in the country.

Sara Tendulkar represents the brand's values of natural and sustainable beauty, while bringing to life the brand belief that everyone should shine with a unique inner and outer glow that is as distinct as their individuality. Along with the announcement of a new brand ambassador, Laneige unveiled its Bouncy and Firm Sleeping Mask.

Sara Tendulkar, brand ambassador, Laneige India, commented, “I am thrilled to be part of Laneige's family. As someone with a biomedical background that makes way for a keen understanding of quality as well as a personal passion for skincare, I admire the brand's commitment to innovation and have been using their products for quite a while. It brings me immense excitement and humility to partner with Laneige, as their core belief in the radiance of each person's unique individuality resonates deeply with me."

At the launch, Paul Lee, managing director and country head of Amorepacific India, added, "Laneige proudly announces Sara Tendulkar as its Brand Ambassador, embracing her vibrant energy. Sara symbolizes the modern, self-assured youth advocating that beauty transcends mere appearances. With Sara onboard, Laneige aims to connect with a broader audience."

Mini Sood Banerjee, assistant director and head of marketing and training, Amorepacific India said, "As Laneige's journey evolves, we are thrilled to welcome Sara Tendulkar into our family as the embodiment of timeless grace and modern elegance. Her vibrant spirit and innate charm perfectly resonate with Laneige's commitment to empowering individuals to embrace their unique beauty. Together, we embark on a new chapter, celebrating authenticity and the transformative power of skincare."

"We are delighted to announce Sara Tendulkar as the new Brand Ambassador for Laneige," said Sally Lee, brand general manager of Laneige India. "Sara's luminous charm and timeless elegance resonate deeply with our brand's values. Sara's deeper integration into the Laneige experience marks a remarkable milestone, fostering deeper connections with a burgeoning generation of consumers."

Laneige is a brand that specialises in moisture research. It has developed advanced water complexes that are dedicated to creating intelligent skincare solutions for all skin types. Laneige and Sara Tendulkar's partnership is poised to make a significant impact on the skincare industry in India. It offers consumers access to innovative and high-quality skincare products that are designed to meet their specific needs.

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