afaqs! news bureau

Libas introduces Spring-Summer collection with Kiara Advani as new brand ambassador

The film showcases Kiara's vibrant style and celebrates the spirit of the contemporary Indian woman.

Libas, an ethnic fashion brand, announces the appointment of Bollywood sensation Kiara Advani as its new brand ambassador in the latest brand film. With this collaboration, Libas is poised to redefine the standards of ethnic wear, positioning itself as the epitome of aspirational fashion for the modern Indian woman.

Kiara Advani's vibrant persona and her trendsetting style perfectly align with Libas' ethos, which celebrates the spirit of the contemporary Indian woman- free-spirited, independent, and evolved. The brand film begins with Kiara grooving to a retro beat.

She transitions from a playful daytime outfit to a dazzling evening ensemble from Libas’ Spring-Summer collection, surrounded by friends in a lively celebration. Through this vibrant depiction, the brand film showcases the beauty of ethnic fashion and also inspires women to express themselves, embracing their unique styles.

Libas X Kiara Advani
Libas X Kiara Advani

Talking about the announcement, Sidhant Keshwani, founder and CEO of Libas, said, “Our partnership with Kiara Advani marks a significant milestone for Libas as we embark on a journey to elevate our brand to new heights of sophistication and style. With Kiara's unparalleled charm and fashion-forward approach, we are confident that she will help us in our mission to premiumize the Libas brand, making it the go-to destination for discerning consumers seeking aspirational ethnic wear. We truly believe Kiara embodies the essence of Libas, making her an ideal choice to represent the brand on a global stage ".

Kiara Advani expressed her excitement about joining forces with Libas, stating, "As someone who values the timeless elegance of ethnic wear, I am thrilled to join forces with Libas as their brand ambassador. Together, we aim to redefine traditional fashion and inspire women to express themselves confidently.”

With Kiara Advani as its brand ambassador, Libas is set to embark on a new journey towards redefining ethnic fashion, captivating audiences with its distinctive blend of tradition and contemporary allure.

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