afaqs! news bureau

Nilkamal Sleep ropes in Bobby Deol to launch 'Thoughtfully Designed for You' campaign

In the campaign film, Deol dances on Nilkamal's Couple Pro mattress to showcase its zero motion transfer feature.

Nilkamal Sleep, a sleep solution brand, has announced its collaboration with leading Bollywood actor, Bobby Deol to launch its latest range of mattress collection.

To mark the commencement of this collaboration, Nilkamal Sleep has launched a digital film featuring Bobby Deol to bring to life the brand idea of Thoughtfully Designed for You.

The film showcases Nilkamal Sleep Couple Pro mattress with its unique feature of zero motion transfer. Deol adds his charm to the film as he grooves to his favourite music while his partner sleeps undisturbed, thus highlighting the key benefit of zero motion transfer.

Commenting on the collaboration, Eashan Parekh, head, Nilkamal Sleep, stated, “Our curated range of mattresses are thoughtfully designed to address the unique sleep needs of individuals, providing unparalleled comfort and support for restful nights. Bobby’s personality and lifestyle completely resonates with our brand and product philosophy and we are thrilled to collaborate with him. These 2 films give out the message in a very entertaining way while staying true to Brand tonality and Bobby’s stardom.”

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