afaqs! news bureau

Nilkamal Sleep ropes in Ranbir Kapoor as brand ambassador

Kapoor accompanies his 'Animal' movie co-actor Bobby Deol, who was brought onboard by the brand in January 2024.

Nilkamal Sleep announces Bollywood actor, Ranbir Kapoor as its brand ambassador. This association marks the commencement of an exciting journey, where the brand has teamed up with the actor to revolutionise the mattress industry and bring forth the brand philosophy of 'Thoughtfully Designed for You'.

With a legacy spanning over thirty years, Nilkamal has established itself as one of the leading furniture companies in India. This association with Ranbir Kapoor will play a pivotal role in elevating Nilkamal Sleep as a thoughtfully designed sleep solution for the customers, particularly among the new-age audience. His persona as one of India's most beloved and versatile actors, his legacy aligns well with the brand’s journey of catering to the diverse sleeping needs of individuals through product offerings and innovations.

Nilkamal Sleep aims to cater to every customer’s sleeping habits with a wide range of products for Sleep Solutions such as mattresses, beds, pillows and accessories.

Commenting on the announcement, Eashan Parekh, head, Nilkamal Sleep, stated, “We are excited to welcome Ranbir Kapoor into the Nilkamal Sleep family as our brand ambassador. His dynamic personality perfectly aligns with our brand, and we are confident that his association will further amplify our message of promoting healthy sleep and unparalleled comfort. We are positive that Ranbir’s popularity and the relatability factor amongst the new-age audience will strengthen our presence. This association is also commitment towards the mattress as we look forward to revolutionising the mattress category and emerge as a one of the biggest players within the next two years.”

Commenting on the partnership, Ranbir Kapoor, Bollywood Actor and Nilkamal Sleep’s brand ambassador said, "I am delighted to collaborate with Nilkamal Sleep, a legacy brand that truly understands the significance of quality sleep and respects individual sleeping habits. I firmly believe that the mattress plays a crucial role in enhancing the quality of sleep, and Nilkamal Sleep offers a splendid range of products that are exceptionally comfortable, providing a truly restful sleep experience."

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