Fresh off its Any Time campaign which rekindled cola wars in India, Pepsi has announced consumers can now enjoy a 400 ml bottle of the Pepsi and Pepsi Zero Sugar for only Rs 20.
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It made the announcement through a 30-second ad and highlights how crucial this summer period is for beverage brands. India is expected to face a very hot summer so several beverage brands have begun advertising early this year in February than post-Holi in March.
They include Coca-Cola, Mirinda, Sprite, Thums Up, Appy Fizz, and Maaza, amongst more. And while India is going through its second-ever cola ways right now, a volume hike came as a surprise.
Pepsi directly competes with Coca-Cola which retails a 250ml bottle for Rs 20, so did Pepsi till its fresh announcement. A major reason for this price shuffle may point to Reliance-owned Campa Cola and its aggressive pricing strategy of Rs 10.
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