afaqs! news bureau

Rohit Sharma joins TCL India as its brand ambassador, aiming to enhance presence in India

The association aims to improve market visibility and credibility, especially for TVs and washing machines.

TCL, a global brand in the television and home appliances segment has recently on-boarded Rohit Sharma, represented by RISE Worldwide line, as the national brand ambassador to augment its brand presence.

By leveraging Sharma’s goodwill in the market and his association with the most popular sport in the country, TCL aims to increase its brand visibility and credibility in the Indian Market, especially for televisions and washing machines.

Being one of the finest cricket players in Indian cricket history, with over six titles in the t20 tournament and a stellar performance in the 20 over World Cup, Sharma’s ambition to go big with every game aligns with TCL’s ‘GO BIG’ marketing strategy that focuses on large screen-sized TVs.

India’s GDP has been growing tremendously since the past few years paving a way to increased customer expectations. Keeping this in mind, TCL has always emphasised on providing extraordinary experience to its customers. With its range of large screen-sized TVs, available at an affordable price; TCL has been successful in winning the trust of the customers who keep an eye for bigger and better viewing experience. In tandem, Sharma’s commitment to deliver 100% in every match, with every ball and TCL’s commitment to sophistication and innovation make this exclusive one-year partnership a perfect match.

Delighted with the announcement, Philip Xia, general manager, TCL India, said, “We are elated to welcome the one and only ‘Hitman’ to the TCL India family. Being a cherished icon, he inspires fans to strive for excellence just as we push the boundaries of excellence in technology and products with each launch. With the World Cup just around the corner, Rohit Sharma is undoubtedly the best partner, with whom we can grow our Indian community.”

Underpinning the company’s ambition to connect with its Indian audience and deliver experience, the partnership will feature high-impact online and offline marketing campaigns starring India’s beloved ‘Hitman’. The combination of Rohit Sharma and TCL symbolising power, impact, and a tech-savvy lifestyle will be instrumental in reinforcing the company’s position as a dynamic player in the consumer electronics market.

Talking about his partnership with TCL India, Rohit Sharma said, “TCL’s dedication towards innovating with bigger and better technology-oriented products is inspiring. With this approach, I am looking forward to supporting the company’s efforts to bring the Indian sports community together, through our shared love for cricket."

As the captain of the Indian National Cricket team, Rohit Sharma has always gained admiration from a massive number of people who look up to him for his leadership traits. Since he likes to play big shots in every game, the brand is also committed to going big with innovation when it comes to all TVs and Washing Machines each year. Henceforth, by advocating a TCL product, the target group’s affinity and purchase consideration are predicted to increase remarkably.

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