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Unacademy launches inspiring brand campaign with Sachin Tendulkar cheering on students

The film promotes excellence, with Tendulkar's support urging students to overcome fears and doubts, boosting their determination to succeed.

Unacademy, a learning platform, has unveiled a new brand campaign - 'The Power Behind You' featuring cricket legend Sachin Tendulkar. The film shot at an Unacademy Centre, captures Tendulkar and a team of Unacademy Educators cheering on a student as she strives to crack her dream exam.

The latest ad film shines a spotlight on a student, as she enters the Unacademy Centre cheered on by Sachin Tendulkar and the Educators. The visuals depict the diverse facets of exam preparation, with Unacademy Educators consistently motivating her to excel. Emphasising Unacademy Centre’s teaching methodologies, the film portrays the student's journey as she prepares for impending exams.

At its core, the Unacademy Centre ad film champions the collective pursuit of excellence, depicting Unacademy Centres rallying behind their learners. With a soundscore reminiscent of a packed cricket stadium cheering on Sachin Tendulkar, the ad underscores Unacademy Centres support for every student, encouraging them louder than anyone else. It conveys the message that with the backing of Unacademy Centres, learners can overcome their fears and doubts, fueled with determination to succeed.

“At Unacademy Centre, our mission is to empower and inspire every learner. Partnering with Sachin Tendulkar on this campaign is a testament to our mission to be the relentless force behind the aspirations of every student in this country. His journey symbolises the resilience and excellence we nurture and embodies the spirit of our campaign, ‘The Power Behind You’. We want every learner to know that they have the powerful support system championing their dreams”, said Jagnoor Singh, COO of Unacademy Centres.

Reflecting on the ad film, former Indian cricketer and legend Sachin Tendulkar remarked, “In every challenge in my career, I found strength in the collective cheer and belief of a billion people. This profound support was more than just encouragement, it powered me to push boundaries. I see a parallel in the ambitions of young learners and Unacademy Centre’s endeavour to support them through their journey to success resonates with me on a personal level. I am happy to be on the other side, cheering on these young aspirants. ”

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