Disney+ Hotstar’s latest video builds on the platform's recent ad communication with superstar Shah Rukh Khan.
Last week, superstar Shah Rukh Khan teased the audience with SRK+ and people thought it was for his OTT app.
However, later it was revealed that the teaser was a build-up for Disney+ Hotstar’s latest TVC campaign that was in continuation of the OTT platform’s ‘Siway SRK’ campaign.
In the latest video shared by Khan, he appears with his reel manager and filmmaker Anurag Kashyap. Both are seen relishing a meal until Kashyap reminds Khan that they need to come up with better ideas for the latter’s OTT venture, as top web shows hail from Disney+ Hotstar. To which Khan says, that ‘his name is enough’ to be a web sensation.
As all the ideas proposed by the filmmaker are apparently already on the OTT major, an exasperated Khan dunks his mobile in a bowl of dal, letting out a theatrical ‘sorry’ afterwards.
The video has been retweeted by actors like Sushmita Sen and Kirti Kulhari.
Last September, in three ads for Disney+ Hotstar, Khan had expressed his ‘FOMO’ (Fear of Missing Out) on not being on any of the OTT platforms. The ad took a dig at him for not being on these platforms, like most other actors.