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The campaign video aims to evoke emotions and encourage people to express their love and appreciation for their dads with #JustSayIt.
Zepto announces the launch of its Father’s Day campaign, featuring a touching video film, special promotions, and exciting social media activations. The centerpiece of the campaign is a heartfelt video film, released today across YouTube, Instagram, Twitter, and LinkedIn. The video captures the essence of fatherhood, highlighting the unique bond between fathers and their children.
The video aims to evoke emotions and encourage people to express their love and appreciation for their dads with #JustSayIt.
Chandan Mendiratta, chief branding officer at Zepto, shared, "We all love our dads deeply, but sometimes it’s hard to put that love into words. This realisation led to an important insight: no matter how awkward it might feel, we should take every chance we get, to show our love. Our video film and special limited-edition gifts is our way of enabling our customers to say 'I love you' to their amazing dads. This Father’s Day, let's celebrate our dads and tell them how much they mean to us."
Leading up to the launch, Zepto’s social media channels will feature teaser posts and interactive content to build excitement. The brand will engage its audience with countdowns, sneak peeks, and father-centric stories using the hashtag #JustSayIt. To make this day extra special, Zepto will include a limited-edition gift bag with orders placed on Father’s Day, June 16 2024, this upcoming Sunday. With 1 lakh limited edition bags up for grabs, Zepto aims to make every dad feel special.
To ensure the campaign reaches all papas, dads, appa, babas and pitajis the campaign has been released in Hindi and Tamil to ensure it reaches diverse audiences.