'New to you': Google mocks Apple’s iOS 26 in podcast-style ad

Google is having a laugh—again—at Apple’s expense.

As Apple unveiled iOS 26 at its annual Worldwide Developers Conference, the internet was quick to point out that many of its “new” features seemed familiar. Google didn't miss this opportunity.

In its ongoing #BestPhonesForever series—a quirky campaign featuring podcast-style chats between a Pixel and an iPhone—Google dropped a fresh video gently roasting Apple for borrowing features Pixel phones have had for years.

In the ad, the two phones have a friendly catch-up, with Pixel playfully noting the “crazy coincidence” that Apple’s iOS 26 now supports features such as Auto Message Translation, Hold Assist, and Call Screening. 

The Pixel, with barely concealed amusement, reminds the iPhone that these tools have existed on its devices for four, five, or even seven years.

The video ends with a playful remark, as iPhone enquires about Pixel's plans for the Pixel 10—just in case, of course, inspiration strikes once more for iPhone 17.

This is not the first interaction between Pixel and iPhone; it is, in fact, part of a long-running campaign series by Google known as #BestPhonesForever.

Launched more than a year ago, the series cleverly personifies the Pixel and iPhone as two friends engaging in casual, humorous conversations about the smartphone landscape.

Throughout the episodes, the two phones have covered a range of topics, including camera upgrades, battery life, tech rumours, and the anxieties of launch day. 

While Apple’s new 'Liquid Glass' interface aimed to impress audiences, numerous users likened it to the outdated 'Aero' aesthetic of Windows Vista, leading to criticism on social media for its perceived lack of innovation.

Also read- Apple is advertising its new Liquid Glass interface, fans say ‘unoriginal’

Google is not the only one making light of the situation. Samsung swiftly seized the opportunity, playfully highlighting that numerous “new” iOS features have long been mainstays on Galaxy devices. 

Customizable apps? Floating bars? That sleek glass UI? Looks… familiar 🤔

— Samsung Mobile US (@SamsungMobileUS) June 9, 2025

This type of exchange is not unfamiliar. Brands have historically employed playful jabs to capture consumer attention, and this strategy extends beyond the tech industry.

Recall how Pepsi’s halftime show campaign became an open invitation for brands to capitalise on the excitement. Whether it’s smartphones or soft drinks, the message is unmistakable: brands appreciate a clever roast, particularly when it enhances their visibility.