Goafest 2014: "People tend to do really stupid things online": Norm Johnston, chief digital officer, Mindshare

Edited Snippets.

• "On an average, we pass 3,254 pieces of information into databases every week."

• "People tend to do stupid things online. So we have to walk a fine line. Use the online medium, but be cautious. When you go online, you tend to behave as though you've had two glasses of wine. When we go online through mobile, we act as though we've had four glasses of wine! There's research to support this...."

• "As far as 'sexting' goes - (sending sex-related texts) - Brazil tops the list. India is second!"

• "20 per cent of the total response to a TV campaign is done online within ten minutes of exposure."

• "Today, there's an on-going love affair between mobile and online. The other love affair we see is between paid, owned and earned media... also, between online and offline."

• "Previously, brand messaging was a bit like playing darts - brands shot messages out there and hoped they reached the right target, before pulling out a new dart (message) and shooting again. Today, it's like playing ping pong. It is a two-way, interactive process."

DK Hari and Hema Hari, founders of Bharath Gyan

• "Narendra Modi talks about 'Brand India'. We are here to talk about 'Brand Bharat'. Years back, Brand Bharat was a navigation giant. Brand Bharat was the proverbial pot of gold at the end of the rainbow... full of inexhaustible treasure. All of mathematics is part of Brand Bharat. Albert Einstein said, 'We owe a lot to the Indians who taught us how to count, without which no worthwhile scientific discovery could have been made.'"

Rajan Anandan, VP and MD of Google India

•"Reaching one billion users takes half as long with each new technology."

• "Over the next few years we will see 'wearable technology' go mainstream, in India."

• "Today, consumers live in an 'N' screen world... desktop, mobile, tablet, wearable device, in-car, TV...each consumer has/owns 'N' number of devices."

• "In just about every industry, value chains are being disrupted. Traditional business models are being disrupted."

• "In India, the internet is increasingly being used for not just broadcast, but 'unicast'."

Alicia Souza, illustrative designer and e-commerce entrepreneur

• "I love the idea of 'bettering' ideas."

• "When was the last time you looked away from your phone and looked out the window?"

Habib Faisal, screenwriter and director of Do Dooni Chaar, Band Baja Baraat and writer of Ishaqzaade

• "Today, the shift in Hindi feature films is towards real India."