The ad for Wrigley's Extra chewing gum presents the story of Sarah and Juan and their enduring love.
It's rare for a chewing gum ad to make you want to reach out for tissues. Wrigley's Extra Gum has released a video featuring Sarah and Juan, two lovers, with the product beautifully weaved into the narrative. Be prepared to shed a few tears!
The ad has been created by Energy BBDO and directed by Pete Riski. It follows the pattern of emotionally-driven stories earlier used by the brand in its 'Origami' commercial that took us through the story of a father and his young daughter.
Since its release on October 7, the video has already been viewed over three million times on YouTube. The video has garnered appreciation on social media for its ability to bring audiences to tears. It has been shared over eight thousand times on Twitter.