afaqs! news bureau

Human. begins its India chapter in partnership with BITM

Human., a global network agency, is currently based in Amsterdam and Brussels.

Human., a global network agency, is today launching it's India chapter at Gurgaon. Human. which claims to be 'not just another digital ad agency', positions itself as 'people's experience agency'.

Andrew Berglund, founder and chief digital officer, Human. says in a press note, "Human. is structured for today's brands seeking to connect with digital natives. India is a dynamic growth opportunity with a fast growing digital savvy population. Launching into India is definitely the next logical step in the growth of Human. outside of Europe. India also has a sizable array of technology talent to tap into."

Human. begins its India chapter in partnership with BITM

Human. is currently based in Amsterdam and Brussels, supported by production partnerships in Seoul, South Korea. The agency will be opening in Gurgaon, in partnership with Naresh Gupta and Prathap Suthan, founders, Bang In The Middle (BITM). Berglund and Suthan have previously worked together at Cheil Worldwide.

Speaking on the new association, Gupta, co-founder and chief strategy officer, BITM, says, "We are very excited to form a partnership with Andrew and his agency, Human. The synergy with BITM is perfect to help grow and diversify our digital offering to service our local and international clients."

BITM's co-founder and chief creative officer, Suthan adds, "We have been exploring ways to collaborate with Andrew for a few years now. And very recently we have decided to partner with Human. Naresh and I are very excited to be involved with such a dynamic growth opportunity in pushing the creative boundaries for digital."

Berglund says, "Naresh and Prathap are a wonderful blend of personalities and bring diverse wealth of wisdom in connecting brands with people. There's a positive synergy with their skills in strategy and creative storytelling."

According to the press note shared with us, Human. builds creative solutions for digital transformation; from branded utility, connected digital tools and products to connected Omni-channel retail solutions and retail theatre experience environments. From handheld smart devices to large physical spaces, mixed reality environments and other emerging technology; it creates new business solutions in brand experience. Human. is present wherever a brand needs to deliver an immersive and interactive people experience. This could be via online branded utility or via connected physical and digital environments combined. Berglund calls it, "phygital" solutions. A convergence of Physical + Digital business solutions.

Human. is about providing a platform for branded utility. Providing strategic solutions so brands can provide a connected product or service with a purpose, a function, a benefit that can make the lives of people, better.

Prior to Human., Berglund has worked in the field of digital innovation at various WPP agencies — JWT, Ogilvy in EMEA and APAC. Most recently he was associated with Geometry Global in London and Seoul. Prior to this, he was working with Cheil Worldwide.

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