Gozoop wins GNC India's biz

The account was won following a multi-agency pitch.

Gozoop, an integrated communication agency, has bagged the marketing mandate of GNC India. The account was won following a multi-agency pitch. As a part of the mandate, Gozoop will be in charge of both creative - digital and mainline duties - as well as media activities for GNC.

Speaking about the win, Ahmed Aftab Naqvi, CEO and co-founder, Gozoop, says in a company statement, "In this new world it is important to have an integrated approach towards marketing. Your audiences today are digital first but not digital only. We are delighted to have partnered with a brand like GNC who appreciates the value that such an integrated approach can unlock for the brand. We look forward to leveraging our capabilities to deliver compelling experiences across mediums that will help accelerate the brand in India."

Gozoop specialises in an integrated approach towards marketing, combining creative, digital and media under one roof.

Shadab Khan, CEO, GNC India, says, "...With the help of influencers like gym trainers, nutritionists, doctors, modern digital media, GNC will propagate the idea of having a scientific approach towards fulfilling basic requirements of nutrition for good health and wellness. GNC aims to connect its consumers to their best selves by offering a premium assortment of heath, wellness and performance products aiming to help consumers improve the quality of their lives."