afaqs! news bureau

SoCheers to handle social duties for Amazon Prime’s latest original - Comicstaan

As a part of the mandate, the agency will manage the entire social media marketing duties.

SoCheers, a Mumbai-based marketing agency, has bagged the social mandate for comedy reality show Comicstaan, an Amazon Prime original series featuring top nine comedians in India - namely Biswa Kalyan Rath, Tanmay Bhat, SapanVerma, Kanan Gill, Kenny Sebastian, Kaneez Surka, Sumukhi Suresh, Abhish Mathew and Naveen Richard. The account was won following a multi-agency pitch.

Commenting on the win, Mehul Gupta, co-founder and director at SoCheers, says, “Adding Prime Video India to our partners list is exciting and challenging at the same time. The partnership is extremely exciting for the possibilities and journeys we’re eager to chart out as a marketing agency.”

Rajni Daswani, account director – Brand Experience at SoCheers, adds, “Our aim is to build Comicstaan as a brand in itself which proves to be a stage for budding comedians. Comicstaan as a reality series is a fresh take in the stand-up comedy scene and we are taking an even fresher route in the marketing for the show.”

As a part of the mandate, SoCheers will manage the entire social media marketing duties including social media management, ORM, digital engagement, digital video production, strategy and managing its digital content. The main objective will be to promote Comicstaan as a first-of-its-kind reality show in the stand-up comedy scene in India.

Sharing her thoughts on the association, Tanvi Bosmia, group account manager - Brand Experience at SoCheers, says, “Prime Video being one of key players in the SVOD segment in India, it has been a thrilling experience to work on Comicstaan. We’ve adopted a very unique strategy, in terms of content, execution and planning and each segment has been very strategically phased out to garner maximum traction across digital platforms.”

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