Alphabet Q4 revenue witnesses 13% rise

Google-parent Alphabet's ad revenue to $65.52 billion in the fourth quarter from $59.04 billion a year earlier, marking a 11% rise. Within the advertising segment, YouTube ads reported revenue of $9.2 billion as against $8 billion last year, marking a 15% rise.

Google Cloud remains a growth engine, with 26% expansion in the fourth quarter compared to a year ago. 

Sundar Pichai, CEO, said, “We are pleased with the ongoing strength in Search and the growing contribution from YouTube and Cloud. Each of these is already benefiting from our AI investments and innovation. As we enter the Gemini era, the best is yet to come.” 

In December, Google launched the large language model called Gemini, which it considers its largest and most capable AI model to date. The company is planning to license Gemini to customers through Google Cloud for them to use in their own applications.