Amazon.in launches Creator University and Creator Connect in India

Amazon.in, a marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, today announced the launch Creator University and Creator Connect. Creator University is an education program designed to equip content creators with the tools and knowledge necessary to prosper within the dynamic creator economy.

The program will cater to a broad spectrum of content creators, encompassing both established and aspiring influencers. Through a curated selection of resources, the program provides participants with the foundational knowledge and practical strategies to cultivate a sustainable business on the Amazon marketplace.

Creator Connect is a series of in-person events designed to foster connections, learning, and growth for creators within the Amazon ecosystem. These events are strategically timed around major sales and Amazon initiatives to achieve two goals: generate excitement for upcoming promotions and attract new creators to the Amazon Influencer Program.

It also offers a variety of interactive experiences, including workshops led by influencers, opportunities to meet with Amazon leaders and established creators, product showcases, trend discussions, and more. The first Creator Connect event, "A Summer Escape," kicks off on June 3rd, 2024 in Mumbai and will focus on building a community of fashion and lifestyle creators coinciding with Amazon Fashion's Wardrobe Refresh Sale.

"At Amazon, we recognize the immense influence content creators have on today's consumers. Creator University and Creator Connect is our way of empowering these creators, both established and aspiring, with the tools and knowledge they need to thrive within the Amazon ecosystem. Through these programs, creators will gain valuable resources, connect with industry leaders, and build a sustainable business on our platform. We are committed to fostering a collaborative community where creators can learn from each other and drive informed purchase decisions for our customers,” said Kishore Thota, director, Shopping Experience, India & Emerging Markets, Amazon.

In recent years, Amazon has introduced several programs for Content Creators. In 2022, Amazon introduced Amazon Live - a unique live shopping program on Amazon where customers can directly interact with content creators who showcase products, answer customer questions in real time, run polls, and offer limited duration deals.

The brand also has Amazon Influencer Program, a vital resource for influencers to monetise their content. Through this program, influencers gain access to tools that enable them to select and recommend Amazon's products and services to their followers while earning commissions on qualifying purchases.

Influencers can monetise their content by sharing their storefront URL or affiliate links, expanding their reach and attracting new customers with their posted content.