The campaign is promoted across digital and social media such as Facebook and Instagram, along with social media influencer marketing.
Godrej Interio, a business of Godrej & Boyce – the flagship company of the Godrej Group has launched a digital campaign 'Mega Match Madness' with two films conveying how, with Godrej Interio furniture, everyone will now be watching cricket this season.
The DVC projects situations that show how well-designed and comfortable furniture from Godrej Interio brings the whole family to watch cricket and enjoy the game together.
The campaign video is promoted across various digital and social media platforms such as Facebook and Instagram, coupled with social media influencer marketing plan.
With the onset of the 'Cricket World Cup' season throughout the country, both these films have been translated into Tamil, Telugu, Bengali, Kannada, and Malayalam for regional viewers. The primary focus of the ad will be in Hindi.
Speaking about the campaign, Sumeet Bhojani, head of marketing communications, Godrej Interio, said, "The festive period is important for us because our largest consumer offer is launched during this time. This year, we have taken the context of the cricket season and woven that into our offer communication. These films don’t just speak about the offer but also show how our well-designed furniture offer comfort and relevant features to the consumer, thus bringing the whole family together to enjoy cricket."
Ayan Chakraborty, general manager, Contract Mumbai, shares the inspiration behind the commercial. “Godrej Interio’s range of furniture has always been popular among families wanting something unique and what better way to unite a family in India than watching a game of cricket together. And that’s exactly what we did for the festive season,” he added.