Ashwini Gangal

Pradeep Shrivastava joins Videocon Telecommunications as director, operations

He moves in from Idea Cellular, where he served as chief marketing officer.

Pradeep Shrivastava, former chief marketing officer, Idea Cellular moved to Videocon Telecommunications with effect from October 1. He left Idea Cellular earlier this year, after spending more than eight years at the organisation.

Shrivastava spoke to afaqs! confirming the development but refused to comment further about his new role.

Pradeep Shrivastava joins Videocon Telecommunications as director, operations
However, senior level authorities at Videocon, say that Shrivastava will work in the capacity of director, operations for Videocon's telecom ventures. It is also learnt that the position was created for him. His immediate responsibility encompasses looking after all sales, service and marketing related issues for Videocon's telecom operations. It may be recalled that the consumer durables giant forayed into the telecom sector early this year.

A source close to the development at Videocon explains, "As far as telecom goes, operations and marketing are more or less synonymous. Thus, Shrivastava will handle all marketing-related activities for this part of the company."

Shrivastava is an alumnus of Delhi's St. Stephen's College and holds a management degree from IIM Ahmedabad. Prior to joining Idea Cellular, he has worked with Hindustan Lever and Lintas.

During his tenure at Idea Cellular, a communication-related highlight was the success of the popular 'What an Idea Sirjee!' advertising campaign for the brand, created by Lowe Lintas. He was also instrumental in building brand 'Idea' at its outset.