afaqs! news bureauPublished: 28 Jun 2013, 12:00 AM

AdzEdge redefines itself

The division of Outdoor Advertising Professionals is now a seperate entity.

AdzEdge, which was earlier a division of Outdoor Advertising Professionals, is now a separate entity. The new organisation has roped in James Varghese as its chief operating officer.

AdzEdge redefines itself
The new agency comprises a 14-member team as of now with offices in Mumbai, Delhi and Bengaluru. There are also plans to open four more offices in the near future.

AdzEdge claims that it will provide every available option in OOH advertising space to its clients. It also claims that it already has a few accounts onboard, although it remains tight lipped about their identities.

Varghese says, "My first task at AdzEdge was to set up the company, which I have done. The next task is to hire the right talent for the job, explore other avenues and bring more accounts to the board."

Varghese has 18 years of experience and was working as senior vice-president (West & South) at Outdoor Advertising Professionals since 2007. He handled the OOH division at Mid Day. He has also worked with companies such as IndusInd Media, Broadcast Worldwide, Hathway Cable & Datacom and Prime Outdoor.

Varghese is bullish about the Indian OOH market as he believes that today most of the marketers are looking at OOH in a very strong way to communicate their brand messages.

AdzEdge was launched in 2011 as a part of OAP. It has worked on several accounts such as Titan, Tanishq, Muthoot and others.

OAP was founded in 2002 and has offices across the country.