The incumbent agency on the account was BBH.
Famous Innovations has bagged the creative duties for the Times Television Network-owned Movies Now and Romedy Now. The agency will be responsible for all creative communication - in print, radio, outdoor and BTL - for both brands.
Arjun Sen, head of business, Famous Innovations, says, "Movies Now is a truly aspirational brand and Romedy Now has quickly established a very unique space for itself. Different as they are, both these brands are very exciting and we are looking forward to helping them in their journey to fame."
Famous Innovations also handles Raymond, Mahindra, Lakme Salon, Piramal Realty, Xylys by Titan and Miller High Life.