She joins the firm from Millward Brown where she was client services director.
Jyoti Malladi has been appointed as executive director and head of Ipsos ASI, India business with effect from November 3, 2014. Based out of Mumbai, she will report to Amit Adarkar, managing director, Ipsos Research.
Speaking on her new role, Malladi notes, "I am delighted to join Ipsos ASI India business which is the largest provider of advertising pre-testing, advertising tracking and brand equity evaluation services in the world." A professional with more than 15 years of experience in market research, Malladi has worked with Etisalat DB Telecom, TNS India, IMRB International, NFO-MBL India and B. E. Billimoria & Co.
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, it has grown into a worldwide research group with a strong presence in all key markets. It delivers insightful expertise across six research specialisations - advertising, customer loyalty, marketing, media, public affairs research, and survey management.