afaqs! Creative Showcase: Don the stylish Flite

Relaxo's brand Flite leverages star power by appointing Sonakshi Sinha as its brand ambassador. The latest campaign features the dusky diva dancing with a group of young college-goers in Flite footwear. The quirky and vibrant outfits coupled with bright sets target the young consumers. The tagline "Flite - Isme hai style" positions the brand as a one-stop shop for fashion-conscious youngsters.