The agency will kick start their partnership to launch the Spring Summer 17' collection soon.
Social Kinnect has bagged the digital media mandate for fbb (Fashion at Big Bazaar). The mandate includes the digital duties of creative strategy and management of the brand's digital assets. They will be kick-starting their partnership to launch the Spring Summer 17' collection.
Pawan Sarda, group head - digital at Future Group India, adds, "fbb is India's fashion hub and digital is a key platform to establish the same. I am sure partnering with Social Kinnect will help us create stronger engagement with our audience and influence their fashion choices."