afaqs! news bureau

Jealous 21 assigns digital duties to Social Kinnect

The account was won following a multi-agency pitch.

Social Kinnect has bagged the digital marketing mandate for Jealous 21, a fashion brand for women from the house of Future Lifestyle Fashion (FLF), following a multi-agency pitch. The agency will be handling the brand's digital assets including their website, e-mailers and social media presence on Facebook, Instagram and YouTube.

Jealous 21 assigns digital duties to Social Kinnect
Jealous 21 assigns digital duties to Social Kinnect

Jealous 21 was launched in the Indian market with its signature three hip sizes for every waist size, crafted for the Indian woman's body type. It has expanded its offering to the denim lifestyle space, and now the key goal is to touch base with the right audience. Social Kinnect will play an integral role in realising this goal and in establishing Jealous 21's position as a leader in women's fashion in the country, keeping denim at its core. The strategy will be to drive customers to on-ground stores.

Commenting on the win, Rohan Mehta, CEO - Social Kinnect says, "Jealous 21 is an exciting brand to work on and this makes our position and understanding of the fashion, lifestyle and particularly the Future Lifestyle Retail space, stronger. Approximately USD30bn of the Indian fashion market will be influenced by digital in the near future, hence this is a great time for the brand to capitalise on this opportunity and build a strong connect with its audience. We have some great campaigns with a lot of digital innovation and videos lined up to help them achieve this in the near future."

Social Kinnect is a digital marketing agency which offers a range of digital services include social media marketing, digital media planning / buying, video production, search engine optimisation, websites and application development among others. It's clientele includes brands such as Zee TV, Indiabulls Home Loans, L'Oreal Professional, Fashion at Big Bazaar, LODHA, Zee Studio, Abbott India, Star Gold, Asian Paints, PNB MetLife and Borosil.

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