The win was following a multi-agency pitch.
GKB Opticals has appointed Law & Kenneth Saatchi & Saatchi, Kolkata to handle its integrated communications business following a multi-agency pitch. The agency will handle GKB Opticals’ portfolio of brands across mainline and digital marketing communications.
Speaking on the win, Devraj Basu, senior vice-president and general manager, Law & Kenneth Saatchi & Saatchi says in a press note, “One of the biggest forerunners in the optical brands roster, GKB Opticals have shaped their growth around trust, goodwill and product innovation values that we resonate with the most. And of course, the eye-wear/care market in India finds itself on the threshold of new ideas and disruptions. So we are really keen on doing some exciting work for the brand.”
Naveen Mishra, vice-president, marketing, GKB Opticals says, “It gives us immense pleasure in announcing our partnership with Law & Kenneth Saatchi & Saatchi to take forward our creative mandate in sync with GKB values GKB is poised at the precipice of a very exciting stage of growth in new-age digital India. And we are confident that Law & Kenneth Saatchi & Saatchi will successfully deliver a clear vision for the brand on its journey ahead.”
GKB Opticals is headquartered in Kolkata and has stores across India.