In his role, he will be working closely with the group's leadership team, and would be based in Mumbai.
Ashok Venkatramani, former CEO of ABP News Network, has joined Chrome Data Analytics & Media as consulting director. He brings with him an experience of over 25 years in sales, marketing and general management roles in the FMCG and broadcasting sectors. In his role, he will be working closely with the group's leadership team. Venkatramani would be based in Mumbai, and would be equally involved with the Delhi team.
Speaking about his new role, Venkatramani says, "Chrome has witnessed unprecedented growth over the years, and is today an accepted currency for over 600+ TV channels. I'm also looking forward to work closely with its bright young team, as it's doing some interesting work in the space of primary consumer and media research and analytics with a diverse portfolio of clients," said Venkatramani.
According to the press statement issued by the company, Chrome DM has been a pioneer for over eight years in broadcast distribution audits and primary media research in India. Over the years the company has built strengths across big data and primary consumer research and analytics. Chrome DM has recently launched a new 'Consumer & Market Research Services' vertical. This business vertical leverages Chrome's nationwide field force across 3300 cities and 215,000 villages and proprietary technology tools for primary consumer research.
Pankaj Krishna, founder and managing director, Chrome Data Analytics & Media, says, "I'm delighted to have (Ashok) Venkatramani on board. As a young company, Ashok's years of experience make for the perfect fit for us. He has been a driving force in his previous roles at Unilever and ABP, and we're looking forward to the value he will add with his inputs."