afaqs! news bureauPublished: 7 Sep 2017, 12:00 AM
Marketing

Home Credit India unveils new brand identity and logo

The non-banking financial company aims to transform the shopping experience.

Home Credit India, a non-banking financial company, unveiled its refreshed brand identity and logo with a new tagline - 'Now You Can'. The new branding showcases Home Credit India as a global fintech company that is transforming the way the world shops through simple and seamless financing solutions.

Announcing the launch of the new brand positioning, Tomas Hrdlicka, Chief Marketing Officer, Home Credit India, says, "The brand repositioning is a big milestone in our journey and clearly reflects our endeavour and commitment to help people across India afford things they need in their lives. Above all, the new logo and identity represents what we stand for today - providing a new and wholesome shopping experience."

Home Credit India unveils new brand identity and logo

In its new avatar, Home Credit India aims to make things that matter the most to customers more affordable through advanced technology, a pan-India footprint, and presence at the point of sale, be it in-store or online. The new brand identity is in sync with evolving needs and aspirations of Home Credit's customers.

While the new logo has a prominent smile with the value proposition around the attributes of being optimistic, progressive and belonging, the tagline 'Now You Can' showcases the brand as an enabler for a better future for customers.

The upcoming festive season will see this new branding and logo being used across a range of marketing campaigns and communications at thousands of point-of-sales. The communication in these campaigns will revolve around themes of customers staying connected with their family and friends with a smartphone at zero percent interest and similar other promotions.

Home Credit India is also launching a series of promotional campaigns with double (zero percent interest and zero percent down payment) and triple zero (zero percent interest, zero percent down payment, and zero percent processing fee) financing offers on some selected mobiles of various manufacturers such as Motorola, Vivo, and Nokia for a limited period.