afaqs! news bureau

IdeateLabs bags digital mandate for Fino Payments Bank

The agency will focus on increasing brand awareness for the bank.

IdeateLabs, a full-service digital marketing company, has won the digital mandate for Fino Payments Bank, the newly launched bank of Fino Paytech, a payments technology company. The account was won following a multi-agency pitch.

By using innovative digital approaches, the agency plans to help Fino Payments Bank reach out to its target audience, including millions of hardworking Indians currently excluded from the formal banking system.

Speaking about the win, Christopher Higgins, Business Head, IdeateLabs, says, "We are excited to be associated with Fino Payments Bank. We will be aggressively executing the planned strategy to help them target the right market and achieve their growth plan of 3-4 million customers in the first year.

IdeateLabs bags digital mandate for Fino Payments Bank

Christopher Higgins

IdeateLabs bags digital mandate for Fino Payments Bank

Shailesh PandeyWith innovative use of digital tools such as social media, programmatic, web assets, digital storytelling, digital content, and apps we will help Fino Payments Bank connect with customers and deliver on its promise. With 410 Fino branches already open, we are planning some path-breaking strategies around geo-targeted communications delivered through our new programmatic media platform, iCogz."

IdeateLabs believes that fast penetration of smartphones, mobile data, digital video and social media across the country has created new opportunities for the Fino brand to connect one-to-one with its audience.

Stating digital presence as an important strategy in this age, Shailesh Pandey, Executive VP and Head - Strategy and Marketing, Fino Payments Bank, says, "Having designed some of the most innovative digital campaigns in the country, we believe IdeateLabs will help us expand our digital footprint. We look forward to having a strong digital presence through clutter-breaking buzz in the digital world and increased brand awareness that drives business growth."