The top three spots together topped 200 million views.
YouTube has released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares and love from audiences across India. Together, the top 10 ads generated a whopping 200 million views. While each ad stood out for its own unique story, some of the common themes this year included festive and emotionally engaging content.
Additionally, the 2017 Leaderboard saw a mix of long-format and short-format ads hitting the right chord with the audience and pointing to YouTube's ability to adapt to all storytelling formats.
The number one spot on the list is LG with more than 100 million views. LG celebrates its 20th anniversary in India and showcased a mother-daughter video with a delightful message that touched the hearts of billions of customers. Deepika Padukone continues to be the favourite with her Goibibo ad garnering close 20 million views and taking the second spot. Following close on their heels is Dettol's 'Maa Maane Dettol ka Dhula' ad talking about the importance of health and hygiene.
Note: The YouTube Ads Leaderboard showcases the most creative ads that people choose to watch. The list represents the top 10 ads on YouTube in India that resonated most with audiences over the past year and celebrates the brands that performed best through a combination of popularity and promotion. The ads are listed basis the Public Lifetime Global Views of each.
Here are the YouTube Ads Leaderboard 2017 Top 10 ads:
#1 LG Astronaut Brand TVC Ad Film - 20 years anniversary story video - Life is good
#2 Meet Deepika Padukone's new BFF! - Goibibo
#3 Dettol New Mom #MaaMaane Dettol ka Dhula
#4 "Kyuki Diwali Sirf Ek Tyohaar Nahi Hai", Ft. Piyush Mishra - Panasonic Smartphones
#5 Ghar sajaane ka mushkil se mushkil samaan on India ke sapno ki #Apnidukaan - Amazon India
#6 Welcome to selfiestaan with Gionee A1
#7 Sunfeast Yippee! Mood Masala - Crazy Mood Hindi TVC
#8 Center Fresh | Chali Hawaa Mastani
#9 Unused data will be added back next month - Airtel Postpaid Promise
#10 Bingo! Original Style - Light and Tasty Chips