Flipkart launches 'Advertise Now, Pay Later' for sellers

Flipkart, India’s homegrown e-commerce marketplace has recently unveiled ‘Advertise Now, Pay Later’ (ANPL). The initiative will empower sellers to run advertising campaigns without any upfront financial commitment, enabling them to drive visibility, boost reach, and unlock business growth through strategic ad placements. 

Designed to maximise accessibility and trust, the initiative has no interest, no joining fees, no penalties, and no hidden charges. The advertising spend is seamlessly deducted from the seller’s earnings on Flipkart at the start of the next month. Sellers will also benefit from real-time visibility into campaign performance and billing through the Flipkart Ads portal, which supports a wide range of formats, including product listing ads (PLA), product contextual ads (PCA), and recommended campaign types, empowering them to make smarter, data-backed advertising decisions.

Flipkart’s ANPL can be activated in just a few clicks via the seller’s ads portal by tapping the ANPL banner to get started. To support a smooth onboarding experience, the platform offers intuitive, self-serve resources such as step-by-step videos and guides, removing the need for formal training or manual assistance, making advertising on Flipkart more accessible, efficient, and hassle-free.

Vijay Iyer, vice president and general manager, Flipkart Ads, shared his perspective on the ANPL, "At Flipkart, we’re committed to making advertising more inclusive, accessible, and results-driven. With 'Advertise Now, Pay Later', we’re removing the financial and operational hurdles that often hold back small businesses, new brands, and first-time advertisers. By eliminating upfront costs and simplifying access, ANPL gives sellers a powerful way to increase product visibility, scale faster, and grow sustainably. This is more than a feature, it’s a step forward in our mission to empower sellers by democratising digital advertising on Flipkart.”

Commenting on the initiative, Ajay Pandey, owner of Ajro Deal, one of the sellers on Flipkart, said, “ANPL gives me a full month’s breathing space. No upfront payment, no daily transfers -  just growth. I focus on sales, and this feature takes care of the rest.”