Havas Media wins myITreturn.com's integrated media mandate

The account, which includes both digital and traditional duties, will be handled by the agency's Mumbai office.

Havas Media Group India has won the integrated media mandate for myITreturn.com, provider of tax filing and related services for individuals, professionals and small businesses. The account, which includes both digital and traditional duties, will be handled by the agency's Mumbai office.

A subsidiary of Skorydov Systems, provider of software related to tax, compliance and office solutions, myITreturn is an authorised e-return intermediary. Started in 2006, it provides end-to-end (eTDS - Digital Form16 - Tax filing) solutions to companies and its employees.

Saakar Yadav, managing director, myITreturn.com, says, "Filing of tax is like the school exam you know you must take, so our aim is to make this entire process fluid and intuitive for the on-the-move global Indian, whether in India or abroad. We were looking at a mobile-first strategy, which dovetailed into digital and a media mix to connect with our audiences. Havas Media got the brief at first shot and was able to deliver the strategy, creativity and speed that we were expecting."

Anita Nayyar, CEO, Havas Media Group India and South Asia, says, "Filing of taxes is an essential category, so it's important to get creative, catch the customer at the right moment in their media journey and encourage them to engage with the product. Though challenging, if you make the path meaningful, this could be your long-term customer, especially in this category. Today, people want things simple, quick and reliable. This is a very interesting win for us, and we are happy to partner with such a dynamic team."

Mohit Joshi, managing director, Havas Media India, adds, "We are delighted to have been entrusted with this mandate and share the same entrepreneurial spirit with myITreturn. Mobile and digital will be at the core, and we will use a 360-degree media solution to connect with the right audience. With the tax filing season fast approaching in the country, we plan to roll out the campaign soon."

Ranjoy Dey, head of digital, Havas Media India, notes, "This is a unique service with a growing demand amongst the youth who are hard-pressed for time, but keen to comply with this requirement as easily and conveniently as possible. Connecting the audience to this platform will be an exciting journey."

Havas Media is an integrated communications agency expanding from 10 markets in 1999 to 126 markets in 2012. Havas Media Group in India includes Havas Media and Arena. Together they draw from the expertise within the group; including Havas Media Active for Out-of-Home, Mobext for Mobile Solutions, Ecselis for Performance Marketing.