Peachmode.com assigns media duties to Kris Mediaworks

The agency will handle media planning, buying, research and execution for the online fashion portal.

Kris Mediaworks (KMW), a full-service media planning and buying agency, has won the media mandate for Peachmode.com, an online portal for women's fashion. The account was won following a multi-agency pitch. The account is pegged to be worth Rs 15 crore

As part of the win, the agency will offer 360-degree media services to Peachmode.com from its Mumbai office. The mandate involves handling media planning, buying, research and execution.

Commenting on the association, Anupam Tulsyan, owner, Peachmode.com, says, "As we embark on this new journey, we need to reach out to new consumers across India, and we have great faith in KMW to help us achieve our objective."

Krishna Suvarna, founder and director of KMW, adds, "I am thrilled that Peachmode.com has found KMW to be worthy of handling their media duties. We are extremely delighted to be associated with Peachmode.com. With our strong experience of handling online portals, we are confident of taking the brand to greater heights."