Viacom18 will telecast the ISL matches live on its flagship sports channel Sports18 while the matches will also be streamed for free on JioCinema.
Football Sports Development Limited (FSDL) announces Viacom18 Media Private Limited as the ‘new home of Indian Football’ for the 2023-24 and 2024-25 seasons. The 10th season of the Indian Super League kicks off on September 21 at the Jawaharlal Nehru Stadium, Kochi, with a blockbuster clash between rivals Kerala Blasters FC and Bengaluru FC.
Viacom18 will be the exclusive media rights holder for ISL, India’s top-tier football league, across Digital and Linear TV platforms. The telecast will be available for football fans in multiple languages keeping in mind the diverse audience of the league, and will also be streamed free on JioCinema.
Over the past decade, ISL has proven to be a driving force behind the overall development of football in India both on and off the field. In its next phase of growth Viacom18 will be the perfect partner to take ISL to a larger audience, with its strong digital capabilities and connect with new-age sports fans. Viacom18’s digital streaming platform JioCinema, which will stream ISL for free, has brought a pioneering viewing experience through livestreaming of properties such as the FIFA World Cup Qatar 2022™ and the TATA IPL and it will continue to bring a similar experience for ISL.
Football Sports Development Limited Spokesperson said, “We are pleased to have Viacom18 as our media rights partner for the Indian Super League. When we set on our journey of ISL, we had the vision to revolutionise the Indian football ecosystem. As we enter our 10th year of growing football in India, it is great to associate with a partner who shares the same vision and believes in growing the consumption of football in the country. Viacom18’s proven record and impact in offering a fan-first football experience to the Indian audience, starting with the FIFA Football World Cup, makes them the best partner as we enter the next decade of growing Indian football.”
Viacom18 Media Private Limited Spokesperson, said, “Winning the streaming and broadcast rights to the ISL is a big step forward for us in the direction of building a glittering stable of footballing action. The ISL has led the resurgence of Indian football in recent years and coming on board with the league as the exclusive media partner enables us to contribute to the development of the sport in the country. We believe this is an exciting time in Indian football and through our extensive presentation of the league we aim to stoke a renewed interest in the heart of every Indian football lover."