After IPL 2023, India is all set to go to England for the final of the World Test Championship against Australia.
The Board of Control for Cricket in India (BCCI) secretary Jay Shah announced on Twitter and confirmed that Adidas has been signed as the new kit sponsor for Team India. With this announcement, Adidas would be replacing Killer Jeans.
While the financial details and the duration of the contract were not disclosed of this deal.
Speaking about the partnership, Jay Shah, honorary secretary, BCCI said “We are committed to helping grow the game of cricket and could not be more excited to partner with one of the world’s leading sportswear brands, adidas, in this journey. With its rich historical legacy in sports, world-class products, and strong global reach, adidas will play an important role in driving the performance and future success of different categories of Indian cricket”.
Speaking about the partnership, adidas CEO Bjørn Gulden said: “We are proud to partner with BCCI and Team India, the most iconic team in India. Cricket is the most important sport in India, and it is very important for us to be visible and invest in it. We could not have found a better partner than BCCI. I believe India to be the fastest growing sports market for the next decades. We are very committed to supporting our team to become the best sports brand in India.”
Speaking about the partnership, Neelendra Singh, GM, adidas India said, “We are beyond excited for this historic moment at adidas, not just in India but also globally. We are proud to see the three stripes on the Indian cricket team. This is our moment to present Cricket to the world with high quality performance products for our athletes. We look forward to creating moments with our consumers through the most celebrated sport in India. adidas truly believes in the potential of cricket in India and through this partnership with BCCI we will accelerate growth.
Adidas also released a campaign showcasing an important iconic moment from Indian Cricket Team. It highlights that the team has billion dreams and one belief – Impossible Is Nothing!
Prior to this, the board signed a contract with Mobile Premier League(MPL) Sports, the sports merchandise brand of the fantasy gaming platform MPL. BCCI deal with MPL Sports was called off earlier, and then BCCI signed a deal with the clothing brand Killer, who were the team’s interim sponsors after the separation from MPL Sports.
After the IPL 2023, India is all set to go to England for the final of World Test Championship against Australia.