afaqs! news bureau

Cleartrip onboards MS Dhoni as brand ambassador

Dhoni's first appearance for the brand is for its 'ClearChoice' initiative.

Cleartrip, a Flipkart company, has onboarded the cricketing legend Mahendra Singh Dhoni as its new brand ambassador. The cricketer's first appearance for the brand sees him advocate making the 'right choices' in travel. The ClearChoice initiative, which includes ClearChoice PLUS and ClearChoice MAX, the platform allows users to cancel or modify bookings for a full refund, in hopes of simplifying decision-making in travel.

Through this association, Cleartrip seeks to leverage Dhoni’s universal appeal that transcends generations and geographies and reinforce its position as a trusted travel partner for a diverse user base. This is in line with Cleartrip’s vision to make travel accessible, aggressively expand its customer base, and drive its market presence.

Mahendra Singh Dhoni said, “Throughout my career, travelling across continents, I have been a true globetrotter, and I've discovered my love for travel. After so many years, travel has become something I look forward to. I couldn’t be more thrilled to come onboard Cleartrip, a brand that mirrors what travel should be like - fun, memorable and meaningful. In my career, I continue to make tough decisions every day, but with Cleartrip, decision-making is easy and straightforward. Their commitment to transparency simplifies choices and allows anyone to go on a journey of their dreams confidently.”

Speaking on the collaboration, Ayyappan R., CEO, Cleartrip, stated, “We are thrilled to welcome Mahendra Singh Dhoni to the Cleartrip family. He is a revered sportsman who has inspired an entire generation. He is known for his values and is often associated with building trust and great leadership skills. Through our association with him, we hope to empower individuals to make the right choices in travel, seamlessly. As we continue to grow in scale, we hope to make travel an achievable aspiration for everyone, no matter where they are from. With Mahendra Singh Dhoni aboard, we aim to encourage a large demographic to step out and explore the world with confidence.”

Mahendra Singh Dhoni will mark his debut innings with Cleartrip with an ad film that will soon go live.

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