Coca-Cola to buy a minority stake in Thrive, a food ordering platform: Report

Coca-Cola is set to purchase a minority stake in Thrive, a food ordering platform, as per The Economic Times.

This will be the first investment in a start-up for the maker of Coca-Cola, ThumsUp, and Minute Maid juice.

The report quoted an executive who said, “The strategic investment will give Coca-Cola a distinct edge over rivals, as it will push consumers to order only Coca-Cola’s beverages along with the food orders they place on the Thrive app, help them to customise orders, sell package deals and meal combinations, and push loyalty codes.”

Coca-Cola has only selected exclusive global partnerships such as that with fast food chain McDonald’s, which sells only Coca-Cola’s beverages at its outlets. 

In late 2021, Jubilant Foodworks acquired a 35% stake in Thrive for around Rs 24.75 crore.