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Marketing

Colgate India has launched a 100% recycled plastic handle toothbrush

This move comes after the brand’s recyclable toothpaste tubes offering in August '21.

Colgate India has launched a 100 per cent recycled plastic handle toothbrush— ‘Colgate RecyClean’.

The toothbrush bristles are plant-derived and are BPA free while the handle is made from 100% recycled plastic. Its smart design features include a premium cylindrical handle with a skidproof thumb grip, and the multi-height bristles offer a deep clean. This environmentally friendly toothbrush is available on Amazon, and its package is made from recycled material.

Colgate India has launched a 100% recycled plastic handle toothbrush

Arvind Chintamani, Vice President, Marketing, Colgate-Palmolive India, said, “We continue to innovate towards our commitment of reimagining a healthier world. Colgate ReCyclean Toothbrush is an innovation that would’ve felt impossible a few years back. The handle is made from 100% recycled plastic and the bristles are fully from plant-based materials! All this while giving you a terrific mouth clean and brushing experience. We are proud of this addition to our sustainable portfolio of products and promise to keep innovating!”

Also Read: Colgate-Palmolive launches recyclable toothpaste tubes in India

The announcement comes after its recent launch of India’s first recyclable toothpaste tubes in August 2021.

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