afaqs! news bureau

Myntra announces Khushi Kapoor and Vedang Raina as faces of its GenZ-focused ‘FWD’

The two will soon appear in a campaign film playing the role of trendsetters.

Myntra has onboarded actors Khushi Kapoor and Vedang Raina as the new brand ambassadors for FWD, its immersive fashion experience tailored for Gen-Z on the platform.

Myntra FWD offers an easy discovery of an assortment of 67,000+ styles and access to an eclectic mix of 500+ popular brands from across the globe, catering to both men and women.

Vijay Sharma, Senior Director - Marketing said, “With Myntra FWD, we are building the hottest trends destination for the Gen-Z of India. Their fresh and bold fashion choices, ‘with-it’ attitude, youthful aesthetic and authentic representation of Gen-Z’s fashion expectations make Khushi and Vedang the perfect ambassadors for FWD.”

 In Myntra’s latest campaign for FWD ‘Spot it, Get it’, Khushi Kapoor and Vedang Raina show the ease of accessing viral fashion trends.

Agency: Ideas Farm

Creative Credits: Jetesh Menon - Creative Head; Pratheek Rao - Art Director; Nikhil Rajani - Director; Priyanka Dey and Hardik Sanghavi - Business & Strategy Head; Pooja Shah - Servicing Head; Arnold Fernandes - DOP; Music Director - The Jam Room (Rahul-Nariman)

Production House: Carryon Films (Producer: Aditya D'cruz)

Commenting on the release of the ad film, Vijay Sharma - senior director, marketing, Myntra, said, “With Myntra FWD, we are building the hottest trends destination for the Gen-Z of India. FWD looks at the world of fashion from the Gen-Z lens. Through the ad film, starring faces of FWD - the trendsetters Khushi Kapoor and Vedang Raina - we invite our viewers into the world of FWD, a world  filled with the freshest fashion that helps you get noticed, while also focusing on our photo search feature that eases access to the latest trends in just a few seconds.”

Priyanka Dey, who heads business for the creative agency Ideas Farm, said, "It was a unique opportunity to turn a functional feature-driven comms to an elevated brand world where not only is the feature at the front and centre but we were also able to ensure that a brand ethos gets created, without compromising on storytelling. We wanted to capture the essence of Gen-Z culture by blending fashion and romance with an interesting narrative that would appeal to them." 

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