afaqs! news bureau

Narayana One Health awards its creative and experiential marketing mandate to DDB Mudra Group

DDB Mudra was awarded the mandate after a multi-agency pitch, and the Bengaluru office will handle the account.

Narayana One Health, part of the Indian healthcare provider Narayana Health Group, has awarded its creative and experiential marketing mandate to DDB Mudra following a multi-agency pitch.

The mandate focuses on creating a unique brand identity that reflects the consumers' evolving demands from the healthcare industry and making service offerings more accessible and easier to understand.

Starting with Bangalore, Narayana One Health plans to build an integrated healthcare offering that combines comprehensive healthcare, personalised care plans, and health insurance. Customers will be able to access care through a wide network of clinics across the country and digital tools.

Narayana One Health will leverage the latest data science, AI, and ML tools to create bespoke experiences to help its customers get and stay healthy. The account will be handled by the agency’s Bengaluru office.

Ravi Vishwanath, CEO, Narayana One Health said, “We are on a mission to make healthcare simple, integrated, personalised and friendly. This strategy is new to India and communicating the benefits of our approach is a critical task. We are delighted to partner with DDB Mudra and look forward to their strategic collaboration on this pathbreaking journey.”

Commenting on the win, Menaka Menon, president and managing partner – Growth and Strategy, DDB Mudra said, “With their focus on bringing primary and secondary healthcare closer to the consumer and addressing the many barriers that come in the way of a proactive approach to health, Narayana One Health is here to make a difference to the way healthcare is organised in India. We’re really excited about partnering with the team and bringing about a change in the way Indians interact with healthcare.”

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