afaqs! news bureau

Spykar launches 'PocketFullOfLove' campaign to spread positivity and kindness

The campaign was held on February 10 and 11, 2024, at Phoenix Palladium Mall in Mumbai.

Spykar, a fashion brand, announces the launch of its latest campaign, 'PocketFullOfLove'. With a mission to infuse positivity into communities and spread warmth and joy, the campaign sought to remind everyone that amidst life's challenges, love stood above all.

The campaign centered on spreading 'Pockets full of love' at the mall, featuring compliments on small cards. Spykar representatives also hosted activities like the 'Spin the Wheel' game at the store, creating moments of joy and connection.

Participants also had the option to collect blank cards, allowing them to personalise compliments and spread kindness to others in their surroundings. Spykar aimed to encourage this chain reaction of kindness, creating a lasting impact and fostering a culture of positivity.

Vivek Shah, marketing head of Spykar, expressed that "In a world that often feels divided and chaotic, it was essential to remind ourselves of the love and compassion that bind us together. The 'PocketFullOfLove' campaign was Spykar’s way of spreading this message and fostering meaningful connections within audience. As a brand, Spykar is committed to delivering more than just fashion. We strive to create experiences that resonate with our audience. With the Valentine's Day campaign, we hoped to inspire others to embrace kindness and make a difference in the lives of those around them.”

The #PocketFullOfLove campaign aimed to serve as a reminder of the enduring power of love and kindness but also underscored its commitment to making a positive impact in the community.

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