afaqs! news bureau

Torque Pharma collaborates with 'Jatt and Juliet 3' movie starring Diljit Dosanjh and Neeru Bajwa

The brand film brings together Torex's trusted legacy in cough relief with the vibrant and popular world of Punjabi cinema.

Torque Pharma, a pharmaceutical company, has collaborated with the much-anticipated Punjabi blockbuster Jatt and Juliet 3, which is set to release on June 27, 2024. This collaboration marks a unique synergy between healthcare and entertainment, bringing together Torex's trusted legacy in cough relief with the vibrant and popular world of Punjabi cinema.

Jatt and Juliet 3 stars the charismatic duo Diljit Dosanjh and Neeru Bajwa, who are beloved by audiences for their dynamic on-screen chemistry and entertaining performances. Torex Cough Syrup’s popularity aligns seamlessly with the movie's appeal, creating a connection that binds the audience together and enhances brand recall.

The ad is being amplified across digital media platforms such as YouTube, Facebook, Instagram, Twitter, and LinkedIn. It will also run in 119 Single Screen Cinema Theatres in Punjab, Haryana, Delhi NCR, HP and J&K. It will be aired on MYFM and Big FM Radio Stations in Punjab, Haryana and Chandigarh and also promoted in Print Media in Punjab, Haryana, Chandigarh and few parts of UP.

Commenting on the ad film launch, Abhay Iqbal Singh Bedi, director, Torque Pharma said, "We are thrilled to collaborate with 'Jatt and Juliet 3,' a film that has a wide set of fanbase, much like Torex Cough Syrup that embodies health and wellness. This partnership enhances our brand presence while reaffirming our commitment to delivering effective cough relief, allowing our customers to savour life’s moments free from the discomfort of a cough. We are confident that this co-branding initiative with ‘Jatt & Juliet 3’ will forge a deep and lasting connection with audiences."

"We're excited to partner with Torex Pharmaceuticals for 'Jatt & Juliet 3.' This collaboration brings together two trusted brands to deliver an unforgettable experience to our audience. We look forward to a successful journey together and can't wait for everyone to experience the magic of 'Jatt & Juliet 3' in theatres." said Manmord Singh Sidhu, the MD of White Hill Studios and the producer of the film.

Have news to share? Write to us