Brands ride on the new-password trend on Twitter

Brands use the new #NewPassword trend to tell their stories on Twitter.

A trend on social media is a quick joy ride for brands. The latest is #NewPassword - a meme chain which has been trending on microblogging site Twitter. The meme features a template to change passwords and brands have been using it to tell their own stories. The concept plays on the hassle of setting up a password which has to tick several boxes like 'strength' and the combination of 'alphabets, cases, numbers' and 'symbols'.

Brands, government agencies and Tweeples have all tried their hand at the trend. Here are a few:

I love you K K K Kiran ;)#NewPassword #FevicolKaJod #MazbootJod pic.twitter.com/YW8Q3c8r6p
— Fevicol (@StuckByFevicol) January 9, 2020

When in doubt, say Ben Stokes*. ð #NewPassword #HallaBol #RoyalsFamily pic.twitter.com/zlamDbI9IW
— Rajasthan Royals (@rajasthanroyals) January 9, 2020

All skill or nothing. #Dream11 #NewPassword #TrendingFormat pic.twitter.com/s1Kddt9NWU
— Dream11 (@Dream11) January 9, 2020

Why settle for just any scooter when you could go for the best? Unlock a cleaner environment with the all-new Honda Activa 125 with BS-VI technology. #NewPassword pic.twitter.com/GoD3xz4Mr3
— Honda 2 Wheelers (@honda2wheelerin) January 9, 2020

Like cyber safety, road safety also requires you to have a strong password. #DriveSafe #RoadSafety #NewPassword pic.twitter.com/YARWG9HG7g
— Mumbai Police (@MumbaiPolice) January 9, 2020

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Can't get stronger than that, eh? ð #SaddaPunjab #NewPassword @klrahul11 pic.twitter.com/oBIRGvJcmX
— Kings XI Punjab (@lionsdenkxip) January 9, 2020

Your password must be tangy and should not contain any emotion related to sharing of Pulse.#PranJaayeParPulseNaJaaye #Tangy #NewPassword pic.twitter.com/hEaNCIOijp
— Pulse (@PassPass_Pulse) January 9, 2020

Some numbers are too tough to crack.

The ones who get it, get it ;)#NewPassword pic.twitter.com/V6lEAfD0hZ
— Anuj Sharma (@s_anuj) January 9, 2020

Verify before forwarding messages on social media.#NewPassword pic.twitter.com/FigUgb0d4K
— UP POLICE (@Uppolice) January 9, 2020

Just FYI, do not try these passwords! ð#NewPassword #OrangeArmy pic.twitter.com/tpOGAganHO
— SunRisers Hyderabad (@SunRisers) January 9, 2020

Find the password to comfort and security! Feel at home with Havells! #NewPassword pic.twitter.com/RpY2K0we0M
— Havells (@havellsindia) January 9, 2020

Sharing your passwords and bank details is something that will never be a trend. Be safe, secure and smart, and protect yourself from phishing and cyber crimes. To know more click here: https://t.co/9JqWzjnYDb #SecureBanking #newpassword pic.twitter.com/tUriGqXhfl
— HDFC Bank (@HDFC_Bank) January 8, 2020

Time is valuable, hence to avoid long queues at the ticket windows, Indian Railways came up with an innovative concept of user-friendly UTS mobile app. This App is available on Google, IOS and Windows app store. #NewPassword pic.twitter.com/7dWTUK74T5
— Western Railway (@WesternRly) January 8, 2020

Like we said, our claim-game is strong! Hassle-free claims that let you kick back and relax while we sort it out for you. We strongly believe in our customers having a great experience! Visit: https://t.co/3s13JTvDoa #NewPassword pic.twitter.com/tF5a0jsyxs
— Acko General Insurance (@AckoInsurance) January 11, 2020

If strong is your type, give us a try! â #NewPassword #TopicalSpot #TrendingFormat #iDFresh #iDFreshFood #iDFilterCoffee #FilterCoffee #Coffee #CoffeeLover #CoffeeTime #FridayFeeling pic.twitter.com/mbCRQ0rIJR
— iD Fresh Food (@IDFreshFood) January 10, 2020

The password to unlock pure water is here. #NewPassword pic.twitter.com/bYZFO6oljq
— Livpure (@Livpurewater) January 9, 2020

*knock knock knock* Hereâs another one! #OldPassword #NewPassword #TrendingFormat pic.twitter.com/PnkoIE53M7
— Comedy Central India (@ComedyCentralIn) January 9, 2020

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Twitter #NewPassword