Tinder India's new report throws light on the various swiping patterns and behaviours of Gen Z and millennials on the app.
2019 was the year that Gen Z took Tinder by storm: people between 18 and 25 now officially represent the majority of the Tinder community in India. Tinder has released its Year in Swipe report, which aims to throw light on how the next generation is ‘catching feelings’, expressing themselves and meeting new people.
#Goals: 2019 Swiped Right to Travel
Travel wins big this year taking the number one spot as 'most mentioned' in bios in India and the term 'Wanderlust' trailing close behind. Travel won so big, that Tinder even sent its top users to Italy for the summer. Don’t mean to flex, but here are the 12 top terms used in bios on Tinder in 2019.
2019 Top Tinder Terminology In India
● Low Key
● High key
#MakeaDifference: Looking for Matches who Stan the same things
2019 didn’t only see Matches, but also Marches. 'Environment' was the number one mentioned cause-related word on Tinder; blame it on the AQI, or activists around the world, but words that hinted Gen Z is advocacy-driven were trending in Tinder bios in 2019.
2019 Top Trending Cause-Related Words in India
● Climate Change
● Article 377
● Make A difference
● Fridays for Future
Tinder’s Hall of Femme
2019 saw Indian women bringing it; (Lilly Singh landed a late-night show) and India’s Tinder community was here for it. Taking a moment for Feminism as one of the top trending words mentioned in bios in 2019. Icons Arianne Grande and Beyonce were mentioned 3x more by Gen Z than Millennials and eternal gratitude to the former for her moving on catchphrase which slid in at number 4.
2019 Tinder’s Hall of Femme in India
● Lilly Singh
● Billie Eilish
● Thank you, Next
● Ariana Grande
Entertainment: Tinder loves you 3000
These major entertainment events of 2019 also turned out to be the ultimate icebreakers on Tinder. From Arya Stark taking out the Night King to the Sacred Games Season 2 launch, what Tinder users watched and listened to not only defined their year, but also how they connected with each other.
2019 Top Trending Entertainment Topics on Tinder in India
● Game of Thrones
● Stranger Things
● Avengers End Game
● Sacred Games
● Prateek Kuhad
● Gully Boy
● Old Town Road
● Vicky Kaushal
● Marie Kondo
How’s the Josh, Tinder?
Mercury may have been in retrograde a lot this year, but this didn’t put a damper on Gen Z leaning into celebrating big moments and writing about it in their bios. The ICC Cricket World Cup was the number one mentioned event in 2019 and ISRO had equal mention across age categories and genders. We think the Josh is high, Gen Z, and Tinder is your personal hype-person.
2019 Top Trending Moments on Tinder in India
● ICC Cricket World Cup
● FIFA World Cup
● Area 51
● Mercury Retrograde
● Goa Plans
● How’s the Josh
Pride Kicked Off Match Madness in June
Article 377 already made it to the top eight mentioned advocacy terms mentioned in bios, so it’s no surprise that LGBTQ+ pride events kicked off a month of matching mania, with June boasting the most matching days of any month in 2019. But LGBTQ+ pride didn’t only run high in June! In fact, 30 per cent more people used Tinder’s 'More Genders' feature this year compared to last. Usage of the 🌈emoji in Tinder bios also increased 15 per cent globally from 2018 to 2019.
The information included in this campaign represents overall Tinder trends, not the personal information of any specific, identified individual or user. Swipe and bio data are representative of US and global Tinder activity between January and November 2019.
View the report below.