Sign up for afaqs! Newsletters
What did Indians create and consume on TikTok in 2019?
TikTok helped create stars like Awez Darbar, Garima Chaurasia, Awal Ts Madaan, Sangeeta Jain and Dr Animesh MS. They are followed by millions and their content has garnered billions of views.
Short-video creation platform TikTok has just released the top 50 content and video trends that made Indians click, like, share and create in 2019.
The 2019 TikTok trends include the top five creators, viral videos, occasions, celebrities, challenges, content categories, tracks, campaigns, music artists and breakout creators that stood out in engaging the community in 2019, bringing TikTok into the mainstream of India’s thriving creative economy.
TikTok emerged as a platform where millions of people participated in entertainment, making quirky, educative and joyful moments that broke the norms of expression and creativity through exciting videos. The diverse content in the form of these short-videos was born on TikTok and are now immortalised in the 2019 TikTok hall of fame.
Here’s what ticked on TikTok in 2019:
Top Five Creators:
Creators are the soul of TikTok. While everyone had something unique to share, some of them have struck a chord with the community with their lively and engaging content, created in their own distinctive style. Their imagination and creativity in content across entertainment, humour, education and motivation makes TikTok a preferred platform for creative expression. Using TikTok’s editing features and creative tools, these creators have emerged as the top five in 2019.
@awezdarbar- Awez Darbar (Followers: 20.0 Million)
@gima_ashi- Garima Chaurasia (Followers: 17.2 Million)
@awalcreations- Awal Ts Madaan (Followers: 6.7 Million)
@theofficialgeet- Sangeeta Jain (Followers: 5.4 Million)
@surgeryonline- Dr Animesh MS (Followers: 3.2 Million)
Top Five Videos
In 2019, TikTok featured millions of videos created by users that were so epic that they immediately graduated to viral video status. Curated across varied genres on the platform such as entertainment, education, music, motivation and more, these engaging videos spread across generations, celebrities and creators and eventually became the ‘talk of the town’.
@gima_ashi- she danced on Emiway Bantai song- Bhaut Hard (Views: 120 Million)
@jucqueen- #TakTakTak challenge (Views: 112 Million)
@nehakakkar- musical comic relief (Views: 95 Million)
@theofficialgeet- anger management (Views: 26 Million)
@officialmadhuridixit- announcing that she has joined TikTok and will be sharing something extraordinary (Views: 23 Million)
Top Five Occasions
Festivals and occasions bring people together in celebration. In a country like India, which is known as the land of festivals, these occasions not only bring joy and encourage togetherness, but also play a key role in strengthening unity among people. During 2019, TikTok left no tables unturned in uniting its users from diverse cultures and backgrounds to celebrate these occasions together and in encouraging them to capture and share these priceless moments These are the top five occasions that saw the vibrant TikTok community taking to the platform to express joy through their colourful and lively videos.
Diwali (Views: 29.7 Billion)
ICC Cricket World Cup (Views: 13.3 Billion)
Independence Day (Views: 4.3 Billion)
Holi (Views: 2.5 Billion)
Mother’s Day (Views: 2 Billion)
Top Five Celebrities
This year, some of the biggest Indian celebrities joined TikTok to connect and engage with their fans in the most creative way. A few celebrities also started their own trend and hashtag on the platform and effortlessly adapted to TikTok’s creative culture. These are the top engaging celebrities who left their impression on our hearts this year.
Jacqueline Fernandez (Followers: 9.5 Million)
Riteish Deshmukh (Followers: 6.8 Million)
Kapil Sharma (Followers: 2.2 Million)
Madhuri Dixit (Followers: 1.2 Million)
DJ Bravo (Followers: 1.5 Million
Top Five Music Artists
TikTok supports creativity and originality. This year saw the advent of various music artists making their way to the platform to connect with a previously unexplored audience. Here are the top five music artists that made a splash on TikTok this year.
Neha Kakkar (Followers: 12.5 Million)
Guru Randhawa (Followers: 5.8 Million)
Tony Kakkar (Followers: 4.1 Million)
Milind Gaba (Followers: 3.1 Million)
Arjun Kanungo (Followers: 964.2 K)
Top Five Genres
TikTok provides its creative community with a lot of themes and categories to explore and create content on. From creating trendsetting videos to sharing inspiring moments, these five categories were explored the most on TikTok this year.
Education
Food
Travel
Sports
Comedy
Top Five Viral Challenges
TikTok captivated its user community with a lot of challenges that went viral, where users experimented, created and shared their own versions on the platform. Several creators and entertainment's finest found success on TikTok with their unique takes on trending challenges. These top viral challenges pushed users to innovate and bring out ideas to delight and entertain the 200 million strong community.
#2OfMe (Views: 5.4 Billion)
#MyJourney (Views: 5.3 Billion)
#IloveMyIndia (Views: 4.3 Billion)
#TakTakTak (Views: 2.2 Billion)
#PlayCool (Views: 1.8 Billion)
Top Five Tracks
In 2019, Indian and global musicians, artists and creators flocked to TikTok to share their music with the world. This year, several songs topped the charts and TikTok became a launchpad for diverse videos set to catchy music, with users posting their videos, dancing and grooving to the tunes. These are the top tracks that created a buzz on TikTok throughout 2019.
O Saki Saki (Views: 2 Billion)
Lehanga (Views: 1.6 Billion)
Dheeme Dheeme (Views: 1.2 Billion)
Slowly Slowly (Views: 1.2 Billion)
She Dont Know (Views: 1.0 Billion)
Top Five Campaigns
The top five TikTok campaigns inspired millions to showcase their ingenuity by participating in real change and impacted the lives of many. With these campaigns and TikTok’s inclusiveness as a platform, the platform's users became an inspiration for many first time internet users to build a community that always strives to learn something new.
#EduTok
· Total Creations: 13 Million
· Total Views: 59 Billion
#PetBFF
· Total Creations: 511.7 K
· Total Views: 2.7 Billion
#CricketWorldCup
· Total Creations: 2.8 Million
· Total Views: 13.3 Billion
#SafeHumSafeInternet
· Total Creations: 148.1 K
· Total Views: 939.1 Million
#WaitASecToReflect
· Total Creations: 210.1K
· Total Views: 951.5 Million
Top Five Breakout Creators
These are the emerging trendsetting flock from a large pool of popular creators on TikTok. Their ingenuity makes TikTok the lovable and inspiring platform that it is across the world, encouraging others to join in and express their own creativity. These five breakout creators are the ones to look out for in 2020:
@faby_makeupartist- Fiza Abdi (Followers: 2.6 Million)
@mridulmadhok- Mridul Madhok (Followers: 6.5 Million)
@gunjanshouts- Gunjan Taneja (Followers: 3.5 Million)
@mdmotivation164- Mahendra Dogney (Followers: 2.8 Million)
@ur_smartmaker- Khan Tariq (Followers: 5.5 Million)