21N78E bags Monocept's creative mandate

By afaqs! news bureau , afaqs!, New Delhi | In Advertising
Published : January 31, 2018
The account will be managed by the agency's Bengaluru office.

Speaking on the win Don Bosco, head, south and strategic planning, 21N78E, says in a press note, "Monocept is a project which is a planners dream. The brief was challenging and 21N78E' s way of thinking made it easy to identify and solve the brand problem. Very rarely does one get a chance to ensure every step has the potential to shape the whole organistaion. With Monocept we have this rare chance and are hoping to create some memorable work"

Don Bosco Don Bosco

Manav Gaur Manav Gaur

Monocept specializes in solving complex infrastructure, tech and business problems using technology as the gateway. Based in Hyderabad, Monocept now looks to expand to newer industry verticals.

Speaking on this development, Manav Gaur, chief executive officer, Monocept, says, "Monocept is a game changer with an interesting model and is poised for huge growth given the need for adaptation to new technology, especially in the data-driven future. We wanted a partner who could simplify and articulate what we do and push the envelope on communicating our uniqueness. We liked the way 21N78E approached the brief through its strategic thinking and subsequent manifestation. The approach was simple yet contemporary and brought out our core beautifully."

21N78E started its Bengalaru operations in April 2017. It is headed by Don Bosco who has dual responsibilities as the branch head, Bengalaru and national head, strategic planning.

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