Kumar will lead marketing and communications initiatives for Tata Sky for its products and services.
Content distribution platform Tata Sky has announced the appointment of Anurag Kumar as its chief communications officer. Kumar will lead marketing and communications initiatives at Tata Sky for its products and services. As a part of this portfolio, he will be responsible for developing and monitoring traditional and new-age marketing and communication strategies across Tata Sky platforms.
Speaking about his appointment Kumar says "India's media and entertainment sector offers unrivalled growth opportunities. As an industry leader, Tata Sky is on a journey to connect millions of people across India to the best content on offer. As a new member of this journey, I am excited to be able to leverage the art and science of marketing to talk to our current and future customers in a relevant, distinctive and meaningful way."
Prior to his new role, Kumar was global brand vice president with Unilever in London. At Unilever he led brand strategy, innovation and communications globally for Unilever's laundry business for brands such as Surf, Radiant and Skip. He has 20+ years of experience in both India and overseas.
The role of the chief communications officer at Tata Sky was last held by Malay Dikshit. Dikshit had moved on from Tata Sky in September last year to set up Piscium Health Sciences, a startup in the business of medical devices and consumables.